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March Madness

March Madness is a popular term for season-ending basketball tournaments played in March (Brent Musburger is generally regarded as the individual who first used that phrase in conjunction with the college tournament, using it during CBS Sports' coverage of the tourney back in 1982 - see below), especially those conducted by the National Collegiate Athletic Association (NCAA) and various state high school associations. The phrase was not associated with the college tournament in 1939, when an Illinois official wrote "A little March Madness [may] contribute to sanity." March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. The trademark has sparked a pair of high-profile courtroom battles in recent years.

March Madness or Big Dance refers to the frenzy these tournaments ignite among sports fans and, at least at the college level, sports gamblers. As it applies to college basketball, the term originally referred to the conference basketball tournaments, which occur in March just before the NCAA tournament begins, but in recent years has been used to refer to the NCAA tournament itself (the first weekend of which involves some 49 games, and which actually runs into early April). The term is now used in reference to both the men's and women's tournaments.

Brackets and picks

During March Madness, many people enjoy predicting the outcome of the NCAA tournaments. Bracketology is the art of picking the correct teams that will be in the tournaments. The 65 (including the 2 teams who compete in the play-in game) participating teams are announced by the selection committee on Selection Sunday, although some teams are known to have made it already by winning their conference tournament (See: At-large bid, Automatic bid). The teams are seeded from 1 to 16 in 4 regional groupings around the country. The eventual winners of the four regions then meet at the Final Four in a predetermined location. The four seeds play out the tournament through single eliminaton until a National Champion is crowned.

As a tournament ritual, the winning team cuts down the net at the end of the regional championship game. Each player cuts a single strand off of the net for themselves, commemorating their victory.

Many people fill out tournament brackets in office pools. Entrance fees and legality of the pools themselves vary. Whoever accumulates the most points by accurately predicting the outcomes of the games wins the grand prize, most often pooled from the entrance fees. Points are assessed in different ways; one example is given below:

• First round: 2 point per winning team.
• Second round: 4 points per winning team.
• Third round: 8 points per winning team.
• Fourth round: 16 points per winning team.
• Fifth round: 32 points per winning team.
• Sixth round: 64 points for predicting National Champion.

The point total steadily increases by round in order to reward those players who correctly picked teams that would go further in the tournament.

If at the end of the tournament two players have the same point total, a tie is often broken by the total number of total points scored in the Championship Game.

History of the term

H. V. Porter, an official with the Illinois High School Association (and later a member of the Basketball Hall of Fame) was the first person to use March Madness to commemorate a basketball tournament. A gifted writer, Porter published an essay named March Madness in 1939 and in 1942 used the phrase in a poem, Basketball Ides of March. Through the years the use of March Madness picked up steam, especially in Illinois and other parts of the Midwest. During this period the term was used almost exclusively in reference to state high school tournaments. In 1977, the IHSA published a book about its tournament titled March Madness.

Fans began connecting the term to the NCAA tournament in the early 1980s. Evidence suggests that CBS sportscaster Brent Musburger, who had worked for many years in Chicago prior to joining CBS, popularized the term during the annual tournament broadcasts.

Only in the 1990s did either the IHSA or NCAA think about trademarking the term, and by that time a small television production company named Intersport, Inc., had beaten them both to the punch. IHSA eventually bought the trademark rights from Intersport and then went after big game, suing GTE Vantage, Inc., an NCAA licensee that used the name March Madness for a computer game based on the college tournament. In an historic ruling, Illinois High School Association v. GTE Vantage, Inc. (1996), the United States Court of Appeals for the Seventh Circuit created the concept of a "dual-use trademark", granting both the IHSA and NCAA the right to trademark the term for their own purposes.

Following the ruling, the NCAA and IHSA joined forces and created the March Madness Athletic Association to coordinate the licensing of the trademark and investigate possible trademark infringement. One such case involved a company that had obtained the Internet domain name marchmadness.com and was using it to post information about the NCAA tournament. After protracted litigation, the United States Court of Appeals for the Fifth Circuit held in March Madness Athletic Association v. Netfire, Inc. (2003) that March Madness was not a generic term and ordered Netfire to relinquish the domain name.